THE HUMAN RACE

THE HUMAN RACE

BRANDING / SOCIAL CONTENT
BRANDING / SOCIAL CONTENT
BRANDING / SOCIAL CONTENT
BRANDING / SOCIAL CONTENT

 2017

 2017

2017

2017

2017

CONTRIBUTION
CONTRIBUTION
CONTRIBUTION
CONTRIBUTION
CONTRIBUTION
– ART DIRECTION
– DESIGN
– CONCEPT
– MOTION

Partnering with Epic Games and The Mill, we created a short film and social campaign pitting a human racer in a Chevrolet Camaro against an autonomous Chevrolet "FNR" concept car driven by artificial intelligence. The film—which premiered at the 2017 Game Developers Conference—was preceded by a prologue told through social content.

 

Partnering with Epic Games and The Mill, we created a short film and social campaign pitting a human racer in a Chevrolet Camaro against an autonomous Chevrolet "FNR" concept car driven by artificial intelligence. The film—which premiered at the 2017 Game Developers Conference—was preceded by a prologue told through social content.

 

Partnering with Epic Games and The Mill, we created a short film and social campaign pitting a human racer in a Chevrolet Camaro against an autonomous Chevrolet "FNR" concept car driven by artificial intelligence. The film—which premiered at the 2017 Game Developers Conference—was preceded by a prologue told through social content.

 

TO ENGAGE WITH A GAMMER / TECH AUDIENCE AND BUILD UP HYPE FOR CHEVROLETS SPOTLIGHT AT GDC, WE LAUNCHED A SOCIAL CAMPAGIGN WITH A CINEMATIC TEASER AND SHORT CHARACTER STORIES

BUILDING UP TO THE MAIN EVENT WE TEASED OUT MORE CONTENT

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THE FILM PREMIERED AT GDC 17 AND WAS LIVE STREAMED ON TWITCH

SOUND ON FOR THIS ONE ;)
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THE FILM WAS BUILT INSIDE OF THE UNREAL ENGINE AND WE CREATED AN INTERACTIVE EXPERIENCE WHERE THE FILM COULD BE FULLY CUSTOMIZABLE IN REAL TIME

TO BROADCAST TO A WIDER AUDIENCE THE FULL STORY WAS PACKAGED UP INTO A DIJUSTABLE INTERACTIVE CANVAS UNIT. A SECOND CANVAS UNIT WAS CREATED THAT TOOK YOU BEHIND THE SCENES IN THE MAKING OF THE FILM.

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WE MADE A COUPLE CASE FILMS, SHORT–LISTED A COUPLE PLACES AND EVEN WON SOME BEAUTIFUL HARDWARE.

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