THE HUMAN RACE
THE HUMAN RACE
BRANDING / SOCIAL CONTENT
BRANDING / SOCIAL CONTENT
BRANDING / SOCIAL CONTENT
BRANDING / SOCIAL CONTENT
2017
2017
2017
2017
2017
CONTRIBUTION
CONTRIBUTION
CONTRIBUTION
CONTRIBUTION
CONTRIBUTION
– ART DIRECTION
– DESIGN
– CONCEPT
– MOTION
Partnering with Epic Games and The Mill, we created a short film and social campaign pitting a human racer in a Chevrolet Camaro against an autonomous Chevrolet "FNR" concept car driven by artificial intelligence. The film—which premiered at the 2017 Game Developers Conference—was preceded by a prologue told through social content.
Partnering with Epic Games and The Mill, we created a short film and social campaign pitting a human racer in a Chevrolet Camaro against an autonomous Chevrolet "FNR" concept car driven by artificial intelligence. The film—which premiered at the 2017 Game Developers Conference—was preceded by a prologue told through social content.
Partnering with Epic Games and The Mill, we created a short film and social campaign pitting a human racer in a Chevrolet Camaro against an autonomous Chevrolet "FNR" concept car driven by artificial intelligence. The film—which premiered at the 2017 Game Developers Conference—was preceded by a prologue told through social content.
TO ENGAGE WITH A GAMMER / TECH AUDIENCE AND BUILD UP HYPE FOR CHEVROLETS SPOTLIGHT AT GDC, WE LAUNCHED A SOCIAL CAMPAGIGN WITH A CINEMATIC TEASER AND SHORT CHARACTER STORIES
BUILDING UP TO THE MAIN EVENT WE TEASED OUT MORE CONTENT
THE FILM PREMIERED AT GDC 17 AND WAS LIVE STREAMED ON TWITCH
SOUND ON FOR THIS ONE ;)
THE FILM WAS BUILT INSIDE OF THE UNREAL ENGINE AND WE CREATED AN INTERACTIVE EXPERIENCE WHERE THE FILM COULD BE FULLY CUSTOMIZABLE IN REAL TIME
TO BROADCAST TO A WIDER AUDIENCE THE FULL STORY WAS PACKAGED UP INTO A DIJUSTABLE INTERACTIVE CANVAS UNIT. A SECOND CANVAS UNIT WAS CREATED THAT TOOK YOU BEHIND THE SCENES IN THE MAKING OF THE FILM.
WE MADE A COUPLE CASE FILMS, SHORT–LISTED A COUPLE PLACES AND EVEN WON SOME BEAUTIFUL HARDWARE.
