Partnering with Epic Games and The Mill, we created a short film and social campaign pitting a human racer in a Chevrolet Camaro against an autonomous Chevrolet "FNR" concept car driven by artificial intelligence. The film—which premiered at the 2017 Game Developers Conference—was preceded by a prologue told through social content.
Partnering with Epic Games and The Mill, we created a short film and social campaign pitting a human racer in a Chevrolet Camaro against an autonomous Chevrolet "FNR" concept car driven by artificial intelligence. The film—which premiered at the 2017 Game Developers Conference—was preceded by a prologue told through social content.